Creator Programme · Channel 73
Channel73Literaturebrief.
Jordan Stephens · Saints Book Club
Saint & Citizen
Theroomwherecultureismade,openedtothepublic.
Who We Are
A cultural home for the people who make culture.
Saint & Citizen is a cultural home at the intersection of media, music and experience: the room where culture is made, opened to the public.
We create meaningful thresholds into culture, connecting creators to community through events, stories and spaces.
Our vision is culture owned by the people who create it. We widen the door, open access and elevate overlooked voices.
Overview
Six creators. Six categories. One channel.
Channel 73 is Saint & Citizen’s creator programme: six creators across six categories, each hosting a series built for our community. Content lives on TikTok, Instagram and YouTube, at the cadence set in each brief.
Why We Built This
Audiences want more than one‑off content.
They want formats. Familiar voices. Stories that feel consistent and intentional.
This programme exists to
Creative Objective
One book, one live conversation, every month.
The goal
Put a book by a BIPOC writer, or one that speaks to the BIPOC experience, at the center of a live conversation each month.
Every Live should
Show where readers can see themselves in this book
Bring the chat into the conversation
Share next month’s book and how to join S&C
Your Assignment
“Where do we see ourselves in literature?”
Why it matters
Nearly half of young Black readers in the UK say they struggle to see themselves in what they read. Saints Book Club puts those books and writers at the center.
As host of Saints Book Club, you
Choose each month’s book with S&C
Lead the conversation
Make every viewer feel welcome to join in
Content Format & Platform
Live on your TikTok, clipped by S&C.
Your format
A monthly TikTok Live on your account
Hosted and recorded by you
S&C cuts short clips to promote the next Live
One in-person reading in London
Where it lives
The Live: your TikTok
Clips: Instagram Reels, TikTok and YouTube Shorts
The reading: in person, in London
Your Deliverables
Twelve Lives, one a month.
As a selected creator, you will deliver
12 TikTok Lives across your term
Target cadence: 1 Live per month
Lives you have already hosted count toward your 12
The London reading
One in-person Saints Book Club reading
Agreed with you separately, with its own date and details
Key Specifications
Before, during and after.
Around each Live
Before: share your book choice with S&C
During: mention S&C and pin the sign-up link
After: send S&C the recording
Posting
Tag @saintandcitizen on every post
Send analytics 7 and 30 days after each Live
The Live is not edited, and S&C cuts the clips
Your Role as a Creator
You host. S&C amplifies.
You host and record each Live, and S&C handles the clips and promotion.
This includes
Choosing each month’s book with S&C
Hosting the Live on your TikTok
Leading the conversation and the chat
Recording the Live
Sending the recording to S&C
Sharing analytics at 7 and 30 days
Creative freedom is encouraged, but alignment with programme standards is essential. Creators are expected to maintain consistency, quality, and professionalism across every Live. The Live itself is not edited. S&C cuts short clips from each recording for Reels, TikTok and YouTube Shorts.
Delivery & Dates
Frombookchoicetopublishedclips.
The Live itself is not edited.
Share each book choice with S&C before you announce it.
Your dates follow with the production timeline.
Do’s and Don’ts
WhatkeepsaLiveonbrand.
Do
Share your book choice with S&C before you announce it
Aim for clear audio and a steady, well-lit picture
Confirm each Live date with S&C ahead of time
Mention S&C and pin the sign-up link during the Live
Stay culturally and visually aligned with the Saint & Citizen universe
Bring energy and personality to your content
Don’t
Announce a book before S&C has seen it
Go live without a confirmed date
Leave out the @saintandcitizen tag
Mention competitor brands
Use offensive language or inappropriate visuals
Include heavily branded clothing without approval
Avoiding Reshoots & Delays
Three checks before you go live.
Common causes of delays
Announcing a book before S&C has seen it
A Live date S&C hasn’t confirmed
Missing @saintandcitizen tags
Poor audio or picture quality
A recording sent too late for clips
Off-brand messaging
Before going live, always confirm
Your book choice is shared with S&C
Your Live date is set
Your setup is ready
Communication & Support
Questions? Reach out early.
If you have questions, feedback, or need clarification, reach out early.
Sika Noxolo
Talent Relations Coordinator
Giulia Gravia
Social & Creator Strategy Manager
Your Next Steps
We’reexcitedtoseewhatyoubuild.
This programme is designed to help you grow as a creator and develop work that can evolve into long-term intellectual property. Consistency, creativity and preparation will set you apart.
01Review your brief
02Confirm your Live schedule
03Share your next book choice
04Plan your next Live
